Since 2015, Adult & Teen Challenge of Oklahoma (ATCOK) has raised the bar for marketing by capturing fresh visual content through Social Media Coordinators (SMCs) stationed at each campus. The media they send to the ATCOK Admin Center not only boosts our programs’ digital presence but also supplies our design team with valuable material for print, video, and social platforms. […]
Category: The SMC Guide
Your Equipment
CameraUse for Photos, BROLL and student interviews. TripodUse for student interviews. Make sure you loosen the adjustment knobs before trying to turn, extend the legs, swiveling ect.. Directional microphone (shotgun microphone) Whatever you point the microphone at it will pickup audio from that direction. Microphone Stand Audio Recorder During student interviews, capture video with the […]
Taking Photos
Change from Movie Mode to TV Mode (also called Shutter Priority). Lens Focus: Make sure the lens is set to Auto Focus (AF) on the camera lense switch (camera focuses for you). Framing: Viewing Photos:
Student Interviews
Conduct a sit-down interview to gather the student’s life story before, during, and after their Teen Challenge program. Follow the “Student Interview Questions” found on the SMC training website. Each interview should last 5 to 20 minutes of sit-down, on-camera time. Camera Setup Turn the camera on by switching the top dial from OFF passed […]
Taking BROLL
Previous Step – Student Interviews / Next Step – Google Drive At Teen Challenge, we produce a variety of video content—from short films and social media reels to full TV commercials. To continue creating high-quality, relevant media, it’s essential that each center regularly captures and uploads up-to-date footage to your designated SMC Google Shared Drive. […]
Google Drive
Previous Step – Taking BROLL / Next Step – Posting to Facebook Upload Your FilesMove your photos, interviews, audio files from your Tazcam, or B-roll into the “SMC Uploads (Your Center Name)” folder. Install the Google Drive Desktop ApplicationDownload and install the Google Drive desktop application if your computer has not. Follow the sign-in process […]
Posting to Facebook
Previous Step – Google Drive To help promote engagement, awareness, and encouragement through your program’s Facebook page, you are required to make at least three posts per week. What to Post: Posts should highlight life, activity, and progress within the program. Some examples include: Content Guidelines: Access & Credentials: To begin posting: Previous Step – […]